Kamloops Film Society Partnership Development Coordinator

The Kamloops Film Society aims to strengthen its community presence and broaden its audience base. The project involves creating a comprehensive lead database that identifies local businesses, organizations, and community leaders who could serve as potential sponsors, partners, or collaborators. This database will be instrumental in fostering strategic relationships that can support the Society's growth and sustainability. Additionally, the project seeks to expand the Society’s demographic reach by engaging underrepresented groups, including younger audiences and diverse cultural communities. By targeting these new audience segments, the Society hopes to enhance its cultural impact and ensure a more inclusive representation within its programs. The project will provide learners with the opportunity to apply their research and data management skills, as well as their understanding of community engagement strategies.

Digital Media Strategy Enhancement for Kamloops Film Society

The Kamloops Film Society (KFS) aims to enhance its digital media strategy to boost patron engagement across its social media platforms. The current strategy has shown limitations in reaching and engaging the target audience effectively. The project seeks to identify gaps in the existing digital approach and propose actionable improvements. Priority growth areas for the KFS are 1. donations; 2. attendance at movie screenings and events; 3. membership development and experience. By leveraging classroom knowledge in digital marketing and media communication, learners will analyze current engagement metrics, audience demographics, and content effectiveness. The goal is to develop a comprehensive strategy that aligns with the Society's mission and enhances its social media presence, ultimately increasing patron engagement and attendance at screenings and events.