Exploring Winter Wonders: Canadian Small Town Attractions

The project aims to enhance the online presence of 1000 Towns of Canada by creating engaging and informative blog posts about the best winter attractions in Canadian small towns. The goal is to attract more visitors to the website, 1000towns.ca, by showcasing unique and lesser-known winter activities that these towns offer. This project provides an opportunity for learners to apply their research, writing, and digital marketing skills to create content that resonates with a diverse audience. By focusing on small towns, the project highlights the charm and appeal of these communities during the winter season, encouraging tourism and local engagement. The project will involve researching various towns, identifying key attractions, and crafting compelling narratives that capture the essence of winter in these locations.

Digital Media Strategy Enhancement for Kamloops Film Society

The Kamloops Film Society (KFS) aims to enhance its digital media strategy to boost patron engagement across its social media platforms. The current strategy has shown limitations in reaching and engaging the target audience effectively. The project seeks to identify gaps in the existing digital approach and propose actionable improvements. Priority growth areas for the KFS are 1. donations; 2. attendance at movie screenings and events; 3. membership development and experience. By leveraging classroom knowledge in digital marketing and media communication, learners will analyze current engagement metrics, audience demographics, and content effectiveness. The goal is to develop a comprehensive strategy that aligns with the Society's mission and enhances its social media presence, ultimately increasing patron engagement and attendance at screenings and events.