Web Development, SEO and Content Strategy Enhancement for Innerlogue Therapy

Innerlogue Therapy & Psychology seeks to enhance its online presence by optimizing its existing WordPress website for search engine optimization (SEO) and developing a comprehensive marketing strategy. The goal is to increase visibility, attract more clients, and effectively communicate the services offered. This project involves analyzing current SEO practices, identifying areas for improvement, and implementing strategies to boost search rankings. Additionally, learners will create engaging marketing content that aligns with the company's brand and resonates with potential clients. The project provides an opportunity for students to apply their knowledge of digital marketing, SEO techniques, and content creation in a real-world setting. Tasks include conducting keyword research, optimizing website content, and developing a content calendar.

Psychology Learning Platform Prototype

Innerlogue Therapy & Psychology aims to enhance the professional development of psychologists by creating a user-friendly Learning Management System (LMS) tailored to their needs. The project involves designing a prototype for a web-based application that offers a comprehensive platform for psychologists to access and study psychology content. The goal is to create an intuitive interface that facilitates easy navigation and efficient learning. The platform should incorporate features such as course modules, quizzes, and progress tracking, ensuring a seamless learning experience. The project will allow learners to apply their knowledge of web development, user experience design, and educational technology to create a functional prototype. The focus will be on developing a cohesive and engaging learning environment that meets the specific needs of psychology professionals.

Mental Health Content Creation

We would like students to help us create content that is aligned with our vision, mission, and sector. The topics would be relating to mental health such as ADHD, anxiety, depression, parenting and child behaviour. This will involve several different steps for the students, including: Familiarizing themselves with our company’s services, marketing goals and target market. Researching factors affecting the quality of content. Recommending and designing new digital content not already used by our company.

Unified Design for Psychology E-Book

Innerlogue Therapy & Psychology seeks to enhance the design consistency of its psychology e-book, which currently comprises approximately 10 chapters, each ranging from 30 to 50 pages. The content, developed using Canva by various contributors, lacks a cohesive design aesthetic. The goal of this project is to synchronize the visual elements across all chapters to ensure a unified look and feel that aligns with Innerlogue's branding. This involves creating a consistent design template that can be applied to both e-book and print formats. The project provides an opportunity for learners to apply their design skills and knowledge of branding to real-world content, ensuring the final product is both visually appealing and professionally polished.