Leslie Appiah
Learner
(2)
5
Lauren Nignon
Employer
April 12, 2025
Team feedback
This is a standout piece of work that demonstrates an impressive level of strategic thinking, design rigor, and business modeling skill. The team has clearly invested significant time and thought into building out a compelling commercialization plan for a complex and emerging domain. From the breadth of stakeholder engagement strategies to the sophisticated value proposition design and segmentation, this report goes well beyond surface-level ideas and delivers a nuanced understanding of both the social mission and the business opportunity. Your use of business model canvases, pitch strategies, and sector-specific adaptations is strong throughout. We were particularly impressed with your detailed stakeholder maps and the clarity of your proposed partnerships — these add real credibility to the go-to-market plan. The connection between cybersecurity and emotional intelligence is both timely and original, and you’ve captured the positioning of FIA with precision and care. The writing is also notably clear and accessible, and the branding considerations (especially around mission-aligned growth and ethical scale) show thoughtfulness well beyond what we typically see at this stage. This is the kind of work that could be developed further and pitched to real-world partners — it holds that level of potential.
Ethical ai Target audience Stakeholder engagement Relationship building Advocacy Market analysis Go-to-market strategy Intelligence agency Risk analysis Innovation
University of Guelph
Innovation Commercialization Strategy Workshop
University of Guelph
Feminine Intelligence Agency
Market Entry Strategy for Social Discernment Solutions
Feminine Intelligence Agency
Chandra Prakash
Employer
November 29, 2024
Team feedback
Thank you for sharing the video presentation and report. I just finished watching them. I truly appreciate the effort and hard work that went into creating them. Currently, Drivool has no plans to expand into international markets until we establish a strong competitive presence in India. However, as I reviewed your report, I found parallels that could be drawn to the Indian market based on your recommendations. Your suggestions are actionable and insightful, and I will definitely keep your report handy for our internal strategy discussions. Thank you once again for your dedication and effort. Wishing you all the very best in your future careers, and I hope to see you thrive in the industry after completing your program. Best regards, Chandra
Marketing strategies Market opportunities Business strategies Marketing Pricing strategies Business to business Internet of things (iot)
University of Guelph
Project Management for Innovation, Commercialization, and Entrepreneurship
University of Guelph
Drivool Technologies Private Limited
Business Strategies for Expanding a D2C Brand into the B2B Market While Maintaining Existing Operations
Drivool Technologies Private Limited