Digital Content Creation
As a stay at home mom I often find social media posts to be sporadic and random. We are working with an advisor for the creation of Tik Tok ads. Students will be connect with myself and this advisor and create product videos during the 80 hours. They will have a box of product shipped to them to work with.
SEO on website
Our specific need is to build ecommerce sales through our website, etsy, faire, tundra (wholesale platforms), and range. We understand that is a lot of work but hope that once the keywords and see on the main website is done we can copy and paste to the other platforms. Once the student has agreed to work with us we will give them access to our platforms and ask them to utilize the work already in place but then proceed with the work in hopes to complete the product descriptions, images, blog posts (special interest in writing will allow you to write blog posts on our behalf), hashtags, etc... We desperately need to find ways without advertising to pull customers to our platforms and believe when they are there- they will see reason to purchase (30% off first purchase, free shipping option, appealing images, subscription box options, sales, links to updated social media...).
PR Plan and Implementation
We are seeking PR publicity to make Mangata more common knowledge, to demonstrate success in order to gain customer confidence as we are new and emerging health and wellness brand. Although, Health Canada limits what we claim about our products are we technically are "cosmetic"/skincare. But the benefits of the herbs in our products are more natural health product. Our hope is to generate more attention to our store as we are working on SEO, social media, Tiktok reels, and word of mouth. These are easily done by the owner but we need help with PR. Our ideas (some we are implementing): -applying for pitch competitions, publicity campaigns, grants -use of HARO website to reply and pitch to reporters -direct pitching to newscasters, relevant magazines -following and commenting on public social platforms of influential people/companies - sending our blog posts to bloggers for use with links back to our website -collaborations in order to gain followers/emails
Digital Content Creation
As a stay at home mom I often find social media posts to be sporadic and random. I want to generate onboard posts, blogs, email campaigns, reels, product posts, educational posts etc to begin utilizing in a modern sequence. My hope is to accumulate a backlog of strategy posts for Facebook/TikTok/Instagram/LinkedIn/email/blogs. They can all be scheduled for the same days and be the same content but organization and scheduling would be ideal. I use the Later app and would like to stick to that as it is free - but am open to the facebook scheduling option or others if analysis of the posting demonstrates this value. Students will have access to my platforms to conduct initial research on what has generated the most interest and how to optimize posts.
PR Plan and Implementation
We are seeking PR publicity to make Mangata more common knowledge, to demonstrate success in order to gain customer confidence as we are new and emerging health and wellness brand though Health Canada limits what we claim about our products are we technically are "cosmetic"/skincare. But the benefits of the herbs in our products are more natural health product. Our hope is to generate more attention to our store as we are working on SEO, social media, tiktok reels, and word of mouth. These are easily done by the owner but we need help with PR. Our ideas (some we are implementing): -applying for pitch competitions, publicity campaigns, grants -use of HARO website to reply and pitch to reporters -direct pitching to newscasters, relevant magazines -following and commenting on public social platforms of influential people/companies - sending our blog posts to bloggers for use with links back to our website -collaborations in order to gain followers/emails
SEO on website
Our specific need is to build ecommerce sales through our website, etsy, faire, tundra (wholesale platforms), and range. We understand that is a lot of work but hope that once the keywords and see on the main website is done we can copy and paste to the other platforms. We have hired a SEO personale to begin work on our website but have cut costs and cannot keep them on. Once the student has agreed to work with us we will give them access to our platforms and ask them to utilize the work already in place but then proceed with the work in hopes to complete the product descriptions, images, blog posts (special interest in writing will allow you to write blog posts on our behalf), hashtags, etc... We desperately need to find ways without advertising to pull customers to our platforms and believe when they are there- they will see reason to purchase (30% off first purchase, free shipping option, appealing images, subscription box options, sales, links to updated social media...).