Strategic Marketing Plans
Timeline
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January 15, 2018Experience start
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January 16, 2018Client Q&A Meeting
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April 3, 2018Final Project Presentations
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April 10, 2018Experience end
Timeline
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January 15, 2018Experience start
-
January 16, 2018Client Q&A Meeting
Meeting between students and organization to confirm: project scope, Q&A session
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April 3, 2018Final Project Presentations
Meeting between students and organization to present final reports and presentations
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April 10, 2018Experience end
Experience scope
Categories
Market research Marketing strategySkills
competitive analysis market analyis strategic analysis marketing strategyA full class of student-consultants will research, analyze, and create your organization's strategic marketing plan
Learners
Phase 1 Project Plan: Students will meet with organization representative(s) to devise the project scope and prepare a detailed plan for completion of the project.
Phase 2 Project Execution: Students will work on deliverables outlined in the project plan. Teams will periodically communicate with organization representative(s) as needed to complete project tasks.
Phase 3 - Outcome - Report and Presentation: Students will submit a comprehensive marketing plan with actionable recommendations based on a clear, well-defined goals. Teams will also present this in the last class. Organization representative(s) are invited to attend these presentations.
Project timeline
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January 15, 2018Experience start
-
January 16, 2018Client Q&A Meeting
-
April 3, 2018Final Project Presentations
-
April 10, 2018Experience end
Timeline
-
January 15, 2018Experience start
-
January 16, 2018Client Q&A Meeting
Meeting between students and organization to confirm: project scope, Q&A session
-
April 3, 2018Final Project Presentations
Meeting between students and organization to present final reports and presentations
-
April 10, 2018Experience end
Project Examples
Requirements
Beginning this January, a full Marketing class in groups of five will spend 80 hours per group developing unique marketing plans for your organization.
Based on the information that you provide and the data gathered through research, student-consultant groups will develop a tailored marketing plan to achieve your organization's goals.
Project scopes may include, but are not limited to:
- Promoting a new product/service launch.
- Expanding your product line.
- Improving website conversions.
- Increasing revenue for an existing product/service.
- Increasing market share.
- Customer acquisition/retention.
- Increasing brand awareness.
- meeting the needs of a specific customer segment.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
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January 15, 2018Experience start
-
January 16, 2018Client Q&A Meeting
-
April 3, 2018Final Project Presentations
-
April 10, 2018Experience end
Timeline
-
January 15, 2018Experience start
-
January 16, 2018Client Q&A Meeting
Meeting between students and organization to confirm: project scope, Q&A session
-
April 3, 2018Final Project Presentations
Meeting between students and organization to present final reports and presentations
-
April 10, 2018Experience end